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A battle is
brewing over the new ergonomic standards that took effect in January
2001. The Occupational Safety and Health Administration (OSHA) claims
that their new ergonomic regulations will reduce Workers Comp costs
by billions of dollars a year, and cut repetitive-motion injuries
in half during the next decade. Organized labor has supported new
regulations, and is counted among the strong supporters of the new
stand-ards. Business interests are fighting the standards, estimated
to cost $4.5 billion to implement. Congress has yet to take a position
on the new standards set by a presidential executive order.
Employers
have until October 2001 to comply with the standards that require
an accounting of the physical limitations of workers. Employers
and employees must face changing work tools, altering workstations,
new rules on breaks and certain chores, and improved job education
and training.
A typical
business response to the new rules is this statement by Walter B.
McCormick, Jr., chief executive officer of the American Trucking
Association (ATA), "ATA strongly supports workplace safety and injury
reduction, but we cannot endorse this flawed and irrational rule.
It is not based on sound scientific principles. There is no medical
consensus that it can deliver results."
Reducing musculoskeletal
disorder problems, including carpal tunnel syndrome, is a worthy
aim. But a cost effective approach is also important. Expect to
see movement toward a safer workplace and new ergonomic standards
after Congress and the courts have had their say. Stay tuned.
Embracing the entrepreneurial
spirit by opening your own Internet store sounds enticing. No opening
and closing everyday. No dressing up for work. No missing customers
because of time away from the store.
However, don’t overlook
the drawbacks Internet sellers are finding. What will draw potential
customers to your store? This is a question even traditional stores
must answer. You can advertise on other popular Web sites, in print,
or on radio and television. But, as many Web entrepreneurs have
discovered, advertising is expensive. You can promote your site
on Internet directories and search engines, but these usually require
specific knowledge, programming, and money.
How will your Web site,
and especially your storefront, look? Will it encourage visitors
to enter? You can hire a professional Webmaster to create the site.
You can build your own site with a kit for a couple hundred dollars,
or a friend with the proper knowledge can do it. No matter who creates
your site, it must be appealing.
What about the logistics?
Will you ship orders from your own warehouse, or hire an outside
fulfillment company? How will your shopping cart work? Do you have
a merchant account for processing credit cards?
An important consideration
is insurance against the special legal risks of operating a business
over the Internet, and for the business property and inventory necessary
to operate a Web store. Insurance companies are developing new forms
of protection, or adapting old ones, for Web use. If you’re thinking
about opening a Web store, contact our agency to tailor a proper
insurance program for you.

Just four days
after opening for ski season last November, a fire destroyed 120
rooms at the Vail Marriott Mountain Resort. The fire burned for
six hours before it was brought under control. Fortunately no guests
were injured, but the fire caused several million dollars in damage.
The resulting loss of 120 rooms at the start of the season might
have inflicted an even larger financial loss than the physical damage
to the building. Thankfully, the Marriott resort has Business
Interruption insurance, a product designed to cover a business’s
loss of income due to perils such as fire.
While
almost all businesses insure against property loss, many companies
fail to protect themselves against business income loss. An interesting
fact about Business Interruption insurance is that it’s written
not on the value of the business, but on a business’s expected earnings.
By considering patterns, projections, and the performance of comparable
companies, businesses and agencies work together to arrive at adequate
coverage.
You
can also get Business Interruption insurance to protect your firm
against another company suffering a disabling loss. For example,
perhaps there was a ski shop right next to the Marriott, which generated
90% of the shop’s business. The shop could be insured against the
Marriott’s fire. Or if a single manufacturer supplied all of the
ski shop’s skis and that firm had a loss, the shop could take out
coverage against the manufacturer’s inability to supply them.
Think
of your business’s potential income losses, and the need to insure
yourself. Let’s discuss your specific concerns.

Junk mail. Telemarketing.
As if these weren’t bad enough, now e-mail is being used as a sales
tool. Before you start sending them, be aware that many people resent
unsolicited messages.
There’s been legislative
interest in restricting the use of unsolicited e-mail, or "spam."
Congress has already passed a law that restricts sending unsolicited
commercial faxes.
One way to avoid
alienating potential customers is by getting their permission to
add them to your e-mail list.
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| This article is reproduced, with permission,
from the "Business To Business" newsletter published
by Insurance Marketing and Management Services (IMMS). For more
information on IMMS and the online Newsletter Plus program,
visit the IMMS
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